AGCO’s 2025
AGCO deeply appreciates the relentless efforts of operators across the country. These specialists help our crops thrive, and consistently show up for their community. That’s why we’re seeking the very best to name one outstanding individual as Operator of the Year. These professionals play a crucial role in the success of farmers and we want to recognize their hard work and dedication. Every nomination allows us to shine a spotlight on those who go above and beyond in the field.



Congratulations to
Congratulations to Jeff Coffey of Charleston, IL on being named this year’s Operator of the Year! We appreciate your commitment, passion and dedication.

Congratulations to our finalists and all submissions for the 2025 Operator of the Year. We acknowledge and celebrate every hardworking applicator professional every day and we’re already looking forward to next year’s nominees.

Since 2006, AGCO has honored the hard work of ag retailers and custom applicators in North America with the Operator of the Year program. These dedicated men and women are evaluated based on their performance both on and off the field, including criteria such as skill, dedication, customer service, and community involvement. These professionals spend untold hours in the field every season, using technology advanced application machinery to apply fertilizer and crop protection products on millions of crop acres. This helps ensure growers/farmers achieve their best possible yield. They help feed the world, and AGCO believes it is important to recognize them year after year.